Role
Art Director
Miami Palms F.C.
Team
Florian Lanzinger || Art Director
Julia Girshikofsky || Copywriter
Caro Lara Mesa || Designer
Our team was given the task to design, name and brand the upcoming Miami MLS team led by owner, David Beckham. Our love and knowledge of the city and our research in David Beckham's intentions led us to build a world-class brand that the multi-cultural Miami fans can be proud of.
Miami Palms F.C.
A name that is synonymous with beautiful beaches, palm leaves swaying in the fresh breeze and people dancing to latin beats. The palm branch carries a deeper meaning of triumph and eternal life, used to reward athletes in ancient Greece. Miami Palms F.C. is built for success. It is a football club in a sea of soccer players aspiring to conquer the Major League Soccer and then the world stage.
Design Elements
We are Miami
We are Football
We are Victory
din-black
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din-regular
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din-light
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The crestless embroidered logo is a bold yet classy and unique approach, especially among the rest of the MLS logos. We wanted MPFC to stand out, not only on the MLS table, but on a world scale. The three stripes made from the Miami Palm F.C. pattern is an homage to David Beckham and Adidas who have a long-standing iconic partnership. The team kits are sponsored by Faena, a hotel chain that has been making waves in Miami Beach. We chose Faena because it represents a growing business that is synonymous with elegance, in an industry that has given Miami a reputation of wealth and class. Likewise, we see Miami Palms F.C. as a growing team on its way to excellence.
Home kit
Away kit
special kit
Brand Usage
