ONE WITH THE RUN
Art Director, UI Designer, Director/Editor
Featuring Alana Vitrian || AD
& Rafael Villasana
Creative Directed by Juan Muñoz
HOVER OVER FOR
Quick Brief
MANIFESTO
CHALLENGE
To establish Brooks as a legit shoe brand competitor with the other major athletic shoe brands
INSIGHT
All Brooks' focus is on running as opposed to the other brands who have their foot in various sports. A runner looks at their run as more than a sport, but as a sense of meditative flow.
IDEA
Create a mobile app to reach a wider audience that gives its users educational content on running, guided meditations and syncs your music to the pace of your stride
MOBILE APP
Our goal is to educate the mass in the running experience using run tracking and guided runs with a personal voice-activated coach.
RUNNER'S IMMERSION
The One With The Run music feature matches music from various streaming services to sync with the runner's cadence. Voice control allows for a change of pace within the music to give the runner that extra push. An updated feed will also give tips and guided runs. Users will also be able to purchase exclusive Brooks gear within the application.
SOCIAL
As the brand takes ownership of the runners' space, it is important to spread the runner's experience and education on social media. Using different social platforms allow for tips from sponsored Brooks athletes.
PRINT AND OUT OF HOME
TV AND DIGITAL PROMO
Featuring Alana Vitrian || AD
& Rafael Villasana || AD
Creative Directed by Juan Muñoz