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Role
Art Director
Copywriter
Designer
Parcero Gringo
The brief was to create a visual language for my very own restaurant. I wanted to bring my roots together in a combination that I have never seen in cuisine. Parcero Gringo brings Colombian cuisine to the Philadelphia gastropub scene.
Logo Breakdown
The bird character used in a logo is based off of pre Colombian gold statues.
The head of the character also resembles the shape of a fork as well as an inverted American flag
Antiquarian
Univers light
#75181A
#3B5782
#D3BD3D
Brand usage
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