Role
Art Director
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Team
Florian Lanzinger|| Art Director
Julia Girschikofsky || Copywriter
Caro-Lara Mesa || Designer
m&m's sea salt
The brief challenged us to create a social media campaign for a candy brand that targeted a Gen-Z audience in Miami. The criteria needed to include the beach and school. Our team is always ready to take it an extra step, so we decided to use m&m's line of candies to create our own.
Award
SIA Summit Creative Award 2018 || Gold
The Product
We decided that the best way to have Miami pay attention is to create an addition to the m&m's line that is dedicated to the Miami Beach flair. Introducing m&m's Sea Salt. This sea salt caramel edition starts off subtle and sweet and then gradually leaves a strong impression.
Phase 1
Creating Awareness
A short stop motion that introduces this newcomer to the target group by putting it in a setting that directly reminds us all of the sweet and salty beach life.
Phase 2
Increasing Traffic
Beautiful flat lay of the m&m's Sea Salt that brings the beach life, right into the class room
Phase 3
Drive Purchases
An irresistible offer with the product packaging front and center to drive purchases online for the m&m's Sea Salt caramel edition.
