REVENGE MODE
Art Director
Featuring Rohan Grover || CW
Creative Directed by Lance Morales
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Quick Brief
Philadelphia One Club Louix Award- Online Guerilla Campaign
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Live TV CTA
Live TV CTA
As soon as the final whistle blows, we will lead angry fans to link where they can get their revenge.
CHALLENGE
To promote the new "no rules" feature on EA Sports FIFA 19 to new potential customers
INSIGHT
Soccer fans find many aggressive outlets after watching their team lose to its rival.
IDEA
Launch an online time-based demo of a "no rules" game with the rival teams immediately after the rival game airs on TV. No rules mean you get to batter your rival to a pulp with no ref to stop you.
Online demo
Online demo
The link will lead them to the Fifa 19 homepage where the Revenge Mode demo will be live for only two hours after a rival game is finished.
"No Rules" gameplay
"No Rules" gameplay
Batter the other team, no penalty, no cards, no whistles on the play.
In-demo purchase
In-demo purchase
If fans find the game to be a suitable outlet of aggression, they have the opportunity to buy the game within the demo.
Digital signage
Digital signage
Live promoted Twitch games
Live promoted Twitch games
To get the feelings of frustrations boiling, we place digital signage with a moment of that day's game and a message to rub in the loss.
Real legendary soccer rivals will play each other live.
Banner ad shown on Twitch
Automated game recaps
Automated game recaps
Recaps of your revenge game, including the carnage, will be automated into a full article via Goal.com which can be shared on social. The everyday soccer fans are now FIFA 19 influencers.
VIDEO
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REVENGE MODE
Art Director
Featuring Rohan Grover || CW
Creative Directed by Lance Morales
