[Hover over highlighted grey titles for description]
INTERNATIONAL
WOMEN'S DAY TAKEOVER
Art Director, Illustrator, Animator, Copywriter
Featuring Rafel Joos || CW
Creative Directed by Marlon Von Fraquenmeont,
Florien Wietzel & David Herrmann
HOVER OVER FOR
Quick Brief
Philadelphia One Club Louix Award- Integrated Campaign
Content
Content
The site is populated with, and only with, new content that portrays women in a working environment, many job positions stereotypically held by men. No sex at all.
CHALLENGE
To honor women on International Women's Day in a bold and unexpected way
INSIGHT
Many watch porn and objectify women. Even on a day where we should especially be honoring women.
IDEA
PornHub addresses the lack of women in high positions by taking over the most famous porn website by showing only content of working women. No sexual acts.
Educational videos
Educational videos
The payoff
The payoff
Each video will contain info to teach about topics of women in the workplace: like tips on a safe workplace environment, facts on gender disparity, real-life women in high roles, etc
Yes, this will cause frustration and why not just go to a different site. But there is a payoff, you sexually frustratedly person.
For every video clicked on, PornHub will donate one dollar to the Global Fund for Women.
And for every full educational video watched, that PornHub user will get a day's worth of PornHub Premium content, starting the day after. So they can continue their vices knowing that they have donated to a great cause and learned something too.
ANIMATION
[Click on grey highlighted titles for Description]
Creative Directed by Marlon Von Fraquenmeont, Florian Weitzel & David Herrmann
Art Director, Illustrator, Animator, Copywriter
INTERNATIONAL WOMEN'S DAY TAKEOVER
Featuring Rafel Joos || CW