CHEAP IS THE PURPOSE.
GREEN IS THE BYPRODUCT.
Art Director, Copywriter
Featuring Rafel Joos || CW
Creative Directed by Fedja Khal, Florian Weitzel & David Herrmann
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Quick Brief
[Hover over grey highlighted titles for description]
Social Media
Social Media
We addressed many of our customer's complaints. In our campaign's voice
CHALLENGE
The task was to come up with an integrated campaign for RyanAir.
INSIGHT
RyanAir is the greenest airline in Europe, but they are known for their cheap prices and even cheaper in-flight experience.
IDEA
We would like to address customer complaints by highlighting that RyanAir is officially the greenest airline in Europe in a fun way that acknowledges people's perception of the brand while highlighting the product benefit.
Recycling initiative
Recycling initiative
We will take your complaints. Fill out a survey and then we will tell you to throw it in the recycling bin. Crazy? Maybe, but at least we are recycling, In-air and on the ground at airports.
We take the recycled paper as well as the free intellectual property and create the print ads below. A cheap yet green way to advertise.
In-plane ambient
In-plane ambient
Water bottles and pocketless seats. The message continues as in-flight space becomes media.
Featuring Rafel Joos || CW
Creative Directed by Fedja Khal, Florian Weitzel & David Herrmann
Art Director, Copywriter
CHEAP IS THE PURPOSE.
GREEN IS THE BYPRODUCT.
[Click on grey highlighted titles for Description]
