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Traffic is a complete waste of time
- Everyone
LEARNING LANES
Art Director, Illustrator, Animator
Featuring Julia Girshikofsky || CW
& Florian Lanzinger || AD, illustrator, animator
Creative Directed by Niklas Frings-Rupp
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Quick Brief
Communication Arts Advertising Award- Shortlist
CHALLENGE
To create an innovative way where Pearson can educate older people who are not in school.
INSIGHT
Most adults spend a major part of their day stuck in traffic
IDEA
Use the frustrating time in traffic and partner with Waze to teach users a new language while they drive using voice interaction
ANIMATION
Featuring JuilaGirshikofsky || CW
& Florian Lanzinger || AD, illustrator, animator
Creative Directed by Niklas Frings-Rupp
Art Director, Illustrator, Animator
LEARNING LANES
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